Name
Abstract | ||
|---|---|---|
An increasing number of consumers not only purchase but also resell merchandise through C2C web sites. One of the greatest concerns for the netizens is the lacking of a fair credit assessment system. Trust and trustworthiness are crucial to the survival of online markets. Reputation systems that rely on feedback from traders help to sustain the trust. And reputation systems provide one of the ways of building trusts online. In this chapter, we investigate a credit assessment model, CRank, for the members in the context of e-market systems, such as Alibaba, eBay, to solve such problem as how to choose a credible business partner when the customer wants to purchase some products from the Internet. CRank makes use of feedback profile made up of ranks from other users as well as an overall feedback rating for the user based on the idea of PageRank. This model can be used to build a trustable relation network among business participants. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1007/978-1-4419-7355-9_28 | INFORMATION SYSTEMS DEVELOPMENT: ASIAN EXPERIENCES |
Keywords | Field | DocType |
Assessment model, e-commerce, Reputation system, Credit | Crank,PageRank,Internet privacy,Reputation system,Trustworthiness,Product (business),E-commerce,Marketing,Business,The Internet,Reputation | Conference |
Volume | Issue | ISSN |
null | null | null |
Citations | PageRank | References |
0 | 0.34 | 11 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Zhiqiang Zhang | 1 | 13 | 6.37 |
| Xiaoqin Xie | 2 | 18 | 10.36 |
| Haiwei Pan | 3 | 52 | 21.31 |
| Qilong Han | 4 | 156 | 19.26 |