Paper Info
Title
Interpreting the layout of web pages
Abstract
Web pages such as news and shopping sites often use modular layouts. When used effectively this practice allows authors to present clearly large amounts of information in a single page. However, while sighted people can visually parse and understand these complex layouts in seconds, current assistive technologies such as screen readers cannot. This puts visually impaired users at a great disadvantage. In order to design better assistive technologies, we conducted a study of how people interpret modular layouts of news and shopping Web pages. The study revealed that when the layout complexity increases, the interpretation process gets longer and the reading gets more varied. Also, before looking at the main content, users first frame the Web page by looking for familiar structural elements that can be used as references and entry points. These elements include navigational bars, search boxes, and ads. This implies that assistive technologies can reduce the time required to frame the pages if they help users identify reference points and entry points.
Year
DOI
Venue
2009
10.1145/1557914.1557943
Hypertext 1999
Keywords
Field
DocType
single page,modular layout,web page,entry point,assistive technology,shopping site,sighted people,complex layout,shopping web page,current assistive technology,web pages
World Wide Web,Web page,Computer science,Adaptive hypermedia,Interpretation Process,Human–computer interaction,Modular design,Parsing,Multimedia,Disadvantage
Conference
Citations 
PageRank 
References 
7
0.53
19
Authors
2
Name
Order
Citations
PageRank
Luis Francisco-Revilla118518.09
Jeff Crow2192.57