Title
Utilizing social and behavioral neighbors for personalized recommendation
Abstract
As a successful and effective technique, recommendation systems have been widely studied. Recently, with the popularity of social networks, some researchers have proposed the social recommendation, which considers the social relations between users besides the rating data. However, in real world scenarios, both the social relations and ratings are very sparse, how to combine them together to improve the performance becomes a critical issue. To that end, in this paper, we propose a unified three-stage recommendation framework named Random Walk Neighborhood-aware Matrix Factorization(RWNMF), which can effectively integrate the social and rating data together and alleviate the sparsity problem. Specifically, we first perform random walk on social graph to find potential neighbors of each user, then select behavioral neighbors based on the rating data. Lastly, both the social neighbors and behavioral neighbors can be incorporated into traditional SocialMF, leading to more accurate recommendations. Experimental results on Epinions and Flixster datasets demonstrate our approach outperforms the state-of-the-art algorithms.
Year
DOI
Venue
2013
10.1007/978-3-642-39068-5_65
ISNN (2)
Keywords
Field
DocType
social network,social neighbor,rating data,unified three-stage recommendation framework,personalized recommendation,recommendation system,social graph,social recommendation,accurate recommendation,behavioral neighbor,social relation
Social relation,Recommender system,Social graph,Social network,Computer science,Random walk,Popularity,Matrix decomposition,Artificial intelligence,Machine learning
Conference
Citations 
PageRank 
References 
0
0.34
10
Authors
3
Name
Order
Citations
PageRank
Gang Xu100.34
Linli Xu279042.51
Le Wu325233.83