Paper Info
Title
The effects of usability and web design attributes on user preference for e-commerce web sites
Abstract
This study examines the relationships among perceived usability before actual use, task completion time, and preference, and the effects of design attributes on user preference for e-commerce web sites. Nine online bookstore web sites were used by ten participants. Results indicate: (1) pre-use usability and task completion time were correlated; (2) the relationship between pre-use usability and preference was greater than that of task completion time and preference; (3) design attribute assessments after actual use were highly intercorrelated; and (4) organizational structure and layout had a greater effect on user preference than aesthetic aspects, such as color and typography. These findings can be used to construct a conceptual framework for understanding user preferences and to develop design guidelines to yield more highly preferred e-commerce web sites. Also, the methodology in this study can be applied to other computerized-applications.
Year
DOI
Venue
2010
10.1016/j.compind.2009.12.004
Computers in Industry
Keywords
Field
DocType
Task completion time,user preference,design attribute assessment,design attribute,pre-use usability,User preference,actual use,design guideline,online bookstore web site,preferred e-commerce web site,e-commerce web site,E-commerce web sites,task completion time,web design attribute,Perceived usability,Web design attributes
Web design,World Wide Web,Systems engineering,Usability,Engineering,Task completion,E-commerce
Journal
Volume
Issue
ISSN
61
4
Computers in Industry
Citations 
PageRank 
References 
33
1.03
32
Authors
2
Name
Order
Citations
PageRank
Sangwon Lee11227.90
Richard J. Koubek238589.45