Title
A recommender system based on a generic contextual advertising approach
Abstract
Contextual advertising and automatic recommendation are emerging fields deeply studied by researchers in information retrieval. So far, these fields have been separately investigated and several solutions have been independently proposed in the literature. Nevertheless, in our view, there are common issues that drive us to think that systems devised to solve one of the task above could be simply re-adapted to solve the other. In this paper, we propose a novel recommendation system based on a generic solution typically adopted to solve contextual advertising tasks. Experimental results highlight the effectiveness of the proposed approach.
Year
DOI
Venue
2010
10.1109/ISCC.2010.5546548
ISCC
Keywords
Field
DocType
common issue,novel recommendation system,automatic recommendation,contextual advertising,information retrieval,recommender system,generic contextual advertising approach,contextual advertising task,generic solution,applications,accuracy,recommender systems
Recommender system,Contextual advertising,Information retrieval,Computer science
Conference
Citations 
PageRank 
References 
6
0.46
4
Authors
4
Name
Order
Citations
PageRank
Andrea Addis1284.54
Giuliano Armano232542.89
Alessandro Giuliani317025.21
eloisa vargiu422732.75