Name
Title | ||
|---|---|---|
Increasing the Customer's Choice: Query Expansion Based on the Layer-Seeds Method and Its Application in E-Commerce |
Abstract | ||
|---|---|---|
In e-commerce it is often crucial to provide customersa large choice of relevant offers. As short and incompletequeries prevail, appropriate expansion methods aredesirable. This work describes a method for the automaticconstruction of a thesaurus based on existing categoriesof documents. A clustering algorithm, the "Layer-Seedsmethod", is introduced, which facilitates the automaticgeneration of thesaurus reflecting the specific vocabularyoccurring in a given collection of documents. Theclustering works on terms extracted from the documentsin a certain category and organizes them in a tree-likehierarchical structure 驴 a thesaurus. The thesaurus isthen employed for automatic query expansion in an e-commerceapplication in order to obtain better results forproduct searching. Experiments yield evidence that asignificant increase of user satisfaction is achieved. |
Year | DOI | Venue |
|---|---|---|
2004 | 10.1109/EEE.2004.1287329 | EEE |
Keywords | DocType | ISBN |
asignificant increase,categoriesof document,automatic query expansion,layer-seeds method,customersa large choice,appropriate expansion methods aredesirable,better result,theclustering work,query expansion,certain category,clustering algorithm,thesaurus isthen,information retrieval,electronic commerce,search engines,clustering algorithms,indexing,e commerce,customer satisfaction,recommender systems | Conference | 0-7695-2073-1 |
Citations | PageRank | References |
2 | 0.43 | 8 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Libo Chen | 1 | 12 | 3.12 |
| Marcello L'abbate | 2 | 13 | 3.32 |
| Ulrich Thiel | 3 | 230 | 30.13 |
| erich j neuhold | 4 | 1545 | 770.95 |