Paper Info
Title
Factor structure of content preparation for e-business web sites: a survey results of industrial employees in P.R. China
Abstract
To enhance the quality of e-business web sites, a study of factor structure in content preparation is needed. Based on background literature, a content preparation survey of 70 items was developed and completed by 428 white collar employees of XOCECO Company in mainland China. The survey aimed at examining the significant content factors of e-business web sites. Results of the study indicated a 0.75 internal consistency of the questionnaire. A factor analysis of the data indicated fifteen main content factors for e-business web sites, which accounts for 60.1% percent of total variance. The factors in order of importance are: security content, quality content, service content, appearance description, contact information, aid function, customized function, search function, product specification, purchasing aid, price content, detailed description, comment content, matching product, review content. This study concludes with guidelines for the design of content preparation of e-business we presented.
Year
DOI
Venue
2007
10.1007/978-3-540-73105-4_86
HCI (1)
Keywords
Field
DocType
review content,e-business web site,security content,comment content,content preparation,fifteen main content factor,p.r. china,quality content,content preparation survey,price content,industrial employee,factor structure,service content
Electronic business,Computer science,China,Mainland China,Product design specification,Purchasing,Content inventory,Multimedia
Conference
Citations 
PageRank 
References 
1
0.36
18
Authors
2
Name
Order
Citations
PageRank
Yinni Guo1223.46
Gavriel Salvendy22045432.66