Name
Abstract | ||
|---|---|---|
Social media gives companies an opportunity to protect their reputation andenhance their brand, but it requires them to do more than just monitor social buzz about their products. This department explores how CIOs must work with their organizations and the key leaders to better exploit social media. This department is part of a special issue on social computing. |
Year | DOI | Venue |
|---|---|---|
2012 | 10.1109/MITP.2012.112 | IT Professional |
Keywords | Field | DocType |
information technology,social computing,business,strategic planning,social media,media | Social media,Public relations,Information technology,Computer science,Knowledge management,Media management,Social computing,Strategic planning,Marketing buzz,Marketing,Social economy,Reputation | Journal |
Volume | Issue | ISSN |
14 | 6 | 1520-9202 |
Citations | PageRank | References |
1 | 0.38 | 0 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Beverly Prohaska | 1 | 3 | 1.15 |
| Tom Costello | 2 | 33 | 8.54 |