Paper Info
Title
Broadcasting Commercial Advertising Using Bluetooth Technology
Abstract
Wireless technologies have enhanced applications mobility in no small way. They have created new and increasing number of human-related challenges particularly in the areas of wireless-based applications such as Mobile Marketing (M-Marketing). Bluetooth wireless technology is a completely new method through which devices within a short radius can communicate effectively. This paper explores wireless technologies world for marketing purposes, focusing on Bluetooth as an example to build a system that provides an interactive Bluetooth station for marketing purposes. The Bluetooth station includes Bluetooth profile (OBEX), server, and client applications.
Year
DOI
Venue
2006
10.1108/17440080680000107
INTERNATIONAL JOURNAL OF WEB INFORMATION SYSTEMS
Keywords
DocType
Volume
Bluetooth, wireless communication, broadcasting advertisings, OBEX
Journal
2
Issue
ISSN
Citations 
2
1744-0084
0
PageRank 
References 
Authors
0.34
0
1
Name
Order
Citations
PageRank
AbdulMalik S. Al-Salman114118.35