Name
Abstract | ||
|---|---|---|
The purpose of this paper is to explore the role that Information Technologies (ITs) play in product innovation processes, both as an element that strengthens marketing processes making possible consumer integration within the innovation framework, as well as the development of the organizational learning process. There ire two main uses of ITs in marketing processes. First, they increase the likelihood and efficiency of communication and cooperative relationships between different agents, both inside and outside the organization. Second, they manage market data correctly, prioritizing its acquisition, storage and dissemination throughout the company, thereby developing market intelligence that can be used in the decision-making process. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1007/978-3-642-04757-2_39 | Communications in Computer and Information Science |
Keywords | Field | DocType |
product innovation process,consumer integration,cooperative relationships | Success factors,Information technology,Computer science,Market intelligence,Knowledge management,Product innovation,Product management,Organizational learning,Market data,Conceptual framework,Process management | Conference |
Volume | ISSN | Citations |
49 | 1865-0929 | 2 |
PageRank | References | Authors |
0.96 | 2 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Enric Serradell-López | 1 | 39 | 9.12 |
| Ana Isabel Jiménez-Zarco | 2 | 4 | 2.69 |
| MaríA Pilar MartíNez-Ruiz | 3 | 17 | 4.31 |