Name
Abstract | ||
|---|---|---|
Electronic commerce (E-commerce) web-sites must be equipped with multimedia presentations for effective marketing of their products. Providing required product-information to a genuine buyer is a complex task in the present day web-based service environments. In this paper, we propose a distributed proxy based electronic shopping model, which is intelligent enough to study the customer behavior and plan the presentations accordingly by using a flexible multimedia synchronization model. The multimedia synchronization model is located at the proxy. The model triggers one of the three synchronization mechanisms, point, real-time continuous or adaptive synchronization based on the customer buying probability. The synchronization scheme employs a set of static and mobile agents: to estimate the network delays, to compute the skew, to monitor the loss and estimate the playout times of the presentation units of product-information. We simulated the electronic shopping model and the synchronization model to evaluate their operation effectiveness in several network scenarios. The benefits of scheme are: intelligent planning of product-information presentations, asynchronous delay estimation, flexibility and adaptability. |
Year | DOI | Venue |
|---|---|---|
2005 | 10.1016/j.elerap.2005.01.001 | Electronic Commerce Research and Applications |
Keywords | Field | DocType |
synchronization model,multimedia,agents,synchronization,synchronization mechanism,customer behavior,synchronization scheme,electronic shopping model,product-information presentation,flexible multimedia,e-commerce,multimedia synchronization model,electronic commerce,intelligent product-information presentation,multimedia presentation,adaptive synchronization,network delay,e commerce,mobile agent,real time | Adaptability,Asynchronous communication,Synchronization,Computer science,Consumer behaviour,Data synchronization,Computer network,Real-time computing,Skew,Synchronization (computer science),E-commerce,Marketing | Journal |
Volume | Issue | ISSN |
4 | 3 | Electronic Commerce Research and Applications |
Citations | PageRank | References |
5 | 0.43 | 20 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| S. S. Manvi | 1 | 216 | 18.75 |
| P. Venkataram | 2 | 103 | 7.52 |