Title
Modeling The Trustworthiness Of A Supplier Agent In A B2b Relationship
Abstract
In life, trust is considered the base of all relationships, including Business-to-Business (B2B) relationships. The selection of a supplier depends not only on its reputation and the costs involved, but also on its trustworthiness and other factors. But how can the trustworthiness of a supplier be measured? What are the factors that influence the supplier's trustworthiness, i.e., what are the relevant factors of trust in the selection of a supplier in a B2B relationship? Answers to these questions will help model the supplier agents' behavior in the multi-agent ANTE platform. In this paper we propose to consider fifteen attributes to measure the trustworthiness of a supplier as a conceptual model of trust, coming out of a combination of several determinants gathered from the literature review. Raw data was gathered by sending a questionnaire to a set of firms from different industrial sectors. The results support part of the proposed determinants, introducing new determinants of trust that resulted from exploratory factor analysis and a new model obtained from confirmatory factor analysis. With this, two possible multi-attribute supplier agents can be modeled. This paper discusses the results and limitations of this study and proposes suggestions for future work.
Year
DOI
Venue
2012
10.1007/978-3-642-32775-9_67
COLLABORATIVE NETWORKS IN THE INTERNET OF SERVICES
Keywords
Field
DocType
B2B relationships, Trust, Trustworthiness, Trustworthiness determinants/attributes
Conceptual model,Confirmatory factor analysis,Trustworthiness,Computer science,Raw data,Knowledge management,Exploratory factor analysis,Reputation
Conference
Volume
ISSN
Citations 
380
1868-4238
1
PageRank 
References 
Authors
0.38
7
3
Name
Order
Citations
PageRank
Patrícia Alves110.38
Pedro Campos2104.94
Eugénio Oliveira3974111.00