Title
Iolaus: securing online content rating systems
Abstract
Online content ratings services allow users to find and share content ranging from news articles (Digg) to videos (YouTube) to businesses (Yelp). Generally, these sites allow users to create accounts, declare friendships, upload and rate content, and locate new content by leveraging the aggregated ratings of others. These services are becoming increasingly popular; Yelp alone has over 33 million reviews. Unfortunately, this popularity is leading to increasing levels of malicious activity, including multiple identity (Sybil) attacks and the "buying" of ratings from users. In this paper, we present Iolaus, a system that leverages the underlying social network of online content rating systems to defend against such attacks. Iolaus uses two novel techniques: (a) weighing ratings to defend against multiple identity attacks and (b) relative ratings to mitigate the effect of "bought" ratings. An evaluation of Iolaus using microbenchmarks, synthetic data, and real-world content rating data demonstrates that Iolaus is able to outperform existing approaches and serve as a practical defense against multiple-identity and rating-buying attacks.
Year
DOI
Venue
2013
10.1145/2488388.2488468
WWW
Keywords
Field
DocType
online content rating system,aggregated rating,real-world content rating data,new content,share content,online content ratings service,rate content,multiple identity attack,multiple identity,present iolaus,social network
World Wide Web,Internet privacy,Social network,Computer science,Upload,Popularity,Synthetic data
Conference
ISBN
Citations 
PageRank 
978-1-4503-2035-1
24
0.95
References 
Authors
29
3
Name
Order
Citations
PageRank
Arash Molavi Kakhki1624.89
Chloe Kliman-Silver2783.71
Alan Mislove34671255.18