Title
Consumer evaluation of service brand extension based on gray preference analysis
Year
DOI
Venue
2007
10.1109/ICSMC.2007.4413630
SMC
Keywords
Field
DocType
consumer behaviour,service quality,brand extension
Process quality,Advertising,Service quality,Consumer behaviour,Computer science,Artificial intelligence,Brand awareness,Machine learning,Gray (unit),Brand extension,Salient
Conference
Citations 
PageRank 
References 
0
0.34
0
Authors
4
Name
Order
Citations
PageRank
Jianling Wang131.55
Liu Sifeng2457111.66
Yaoguo Dang33012.14
Haijian Liu400.68