Title
Toward A Cultural Phenomenon Of Blogging-The Impacts Of Individulism-Collectivism And Self-Efficacy
Abstract
Blogging is a form of social communication that facilitates human interaction. The cultural orientations of individualism and collectivism, which relate to basic beliefs about human relationships and interactions, should be determinants of blogging. This study explores the impacts of individualism-collectivism orientation on perceived self-efficacy in blogging, along with blogging and attitudes toward blogging. The results from an online survey of bloggers show that peoples' cultural orientation of individualism-collectivism affects blogging through the mediation of perceived self-efficacy. Additionally, while self-reliance and the supremacy of individual goals increase blogging, competitiveness, solitary work preference, and the supremacy of individual interests decreases it. These results may suggest that a new cultural value is emerging among bloggers who wish to reap the benefits of the cyberworld.
Year
Venue
Keywords
2008
12TH PACIFIC ASIA CONFERENCE ON INFORMATION SYSTEMS (PACIS 2008)
Blogging, individualism-collectivism, self-efficacy
Field
DocType
Citations 
Social psychology,Computer science,Interpersonal relationship,Human interaction,Social communication,Mediation (Marxist theory and media studies),Self-efficacy,Phenomenon,Individualism,Collectivism
Conference
3
PageRank 
References 
Authors
0.39
8
3
Name
Order
Citations
PageRank
Rong-An Shang133119.02
Yu-Chen Chen235916.38
Chien-Chu Hung330.39