Title
The persuasive power of mediated risk experiences
Abstract
This paper discusses the use of multimedia techniques and augmented reality tools to bring across the risks of global climate change. We look back on a series of experiments showing that vividness is a key factor in creating emotional risk responses and fostering attitude change through systematic information processing. However, the effects were modest even when vivid and concrete images and texts were used in combination with ominous sounds and music. The next step therefore is to explore and make use of the possibilities of multimedia techniques and augmented reality to provide people with a simulated risk experience. This paper concludes with a preview of this work, the focus of which is on the sense of presence.
Year
DOI
Venue
2006
10.1007/11755494_8
PERSUASIVE
Keywords
Field
DocType
mediated risk experience,augmented reality,persuasive power,augmented reality tool,global climate change,concrete image,attitude change,next step,simulated risk experience,key factor,emotional risk response,multimedia technique,information processing
Persuasive technology,Information processing,Virtual reality,Persuasion,Attitude change,Computer science,Knowledge management,Cognitive psychology,Risk perception,Augmented reality,Artificial intelligence,User interface
Conference
Volume
ISSN
ISBN
3962
0302-9743
3-540-34291-5
Citations 
PageRank 
References 
5
0.61
5
Authors
3
Name
Order
Citations
PageRank
Anneloes Meijnders150.61
Cees Midden224722.74
Teddy McCalley3333.67