Title
The Contribution of Technology-Based Heritage Interpretation to the Visitor Satisfaction in Museums
Abstract
The tradition of heritage interpretation is moving away from purely conservational and educational goals to an entertainment- and experience-oriented interpretative provision. New technologies are gaining prominence in museums to enhance visitors' mindfulness, subsequent learning outcomes and satisfaction. Extant research literature reflects technology-based heritage interpretation; however, such studies implement predetermined outputs which have never been tested by the demand side. This paper seeks to assess technology-mediated heritage interpretation, merging both theory from the museums management and customer satisfaction literatures, and applying Importance-Performance Analysis. Results reveal that new technology does not represent a substitute for other interpretative applications. Its appropriate use in those museums with a traditional interpretative layout enhances displaysmultisensory provision and visitorsperceived interactivity. The use of technology is more appreciated in traditional museums than in those with live interpretation.
Year
DOI
Venue
2007
10.1007/978-3-211-69566-1_32
ENTER
Keywords
DocType
Citations 
importance-performance analysis,heritage interpretation,museums,ict,tourism
Conference
2
PageRank 
References 
Authors
0.39
5
3
Name
Order
Citations
PageRank
Sofía Reino141.47
Nicole Mitsche2334.61
Andrew Frew320.73