Name
Abstract | ||
|---|---|---|
In this paper we present an approach for the presentation of personalized advertisements on mobile devices, which is based on a user model that takes into account user's interests over time. The approach has been adopted within the LUNA wireless network project, which is targeted at realizing a business model such that the services provided in the area of Trento, in the North of Italy, are accessible and usable by everybody, at a very low cost. LUNA client-side mobile application relies on a dynamic user modeling technique. We describe the personalization component of the advertising management system employed and we explain how a user model is dynamically created, saved and updated on the basis of the latest interaction history and of the delivered contents. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1007/978-3-642-01112-2_51 | Lecture Notes in Business Information Processing |
Keywords | Field | DocType |
service provider,user model,management system,wireless network,mobile device,business model | Mobile search,User profile,Advertising,Mobile station,Online advertising,Mobile device,User modeling,Engineering,User interface design,Multimedia,Personalization | Conference |
Volume | ISSN | Citations |
20 | 1865-1348 | 1 |
PageRank | References | Authors |
0.45 | 1 | 6 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Luca Paolino | 1 | 132 | 21.03 |
| Monica Sebillo | 2 | 223 | 37.10 |
| Genoveffa Tortora | 3 | 1477 | 151.59 |
| Alessandro M. Martellone | 4 | 1 | 0.79 |
| David Tacconi | 5 | 77 | 12.21 |
| Giuliana Vitiello | 6 | 424 | 55.93 |