Paper Info
Title
Evolution and Success of Online Newspapers
Abstract
Abstract: In the evolving IS literature on business models for digital products, there seems to be a common,belief that the positive feedback effect will lead to price competition and biased concentration of the market. However, there are not many,serious empirical analyses studying this ,assumption ,carefully. In this paper,we propose ,an examination ,of the ,goals and ,success ,of online newspapers,in a ,homogenous ,and well-developed ,market. We evaluate ,the generic goals and their attainment, growth and concentration patterns, and the business models ,applied in order ,to test our hypotheses ,on the ,effects of revenue logic and the concentration of business,capabilities among,the online newspapers. Our empirical tests with data from 42 online versions showed,that online versions had ,different evolution trends ,in national ,versus regional markets. Contrary to our hypothesis, the business model had only a marginal effect on the ,success scores compared ,with experience and orientation. Our analyses indicated that there was non-linear growth ,in both ,revenue and key capability factors, but that companies were still able to increase their revenue bydevoting,resources to manpower,and marketing. Therefore we rejected,our hypothesis on a dominating positive feedback effect. Key words: Online newspapers, Busine ss models, Success, Evaluation
Year
DOI
Venue
2002
10.1007/978-0-387-35617-4_42
I3E
Keywords
Field
DocType
online newspapers,business model,positive feedback
Revenue,Economics,Newspaper,Business model,Marketing
Conference
ISBN
Citations 
PageRank 
1-4020-7239-2
2
0.39
References 
Authors
3
2
Name
Order
Citations
PageRank
Markku Sääksjärvi1225.58
Teemu Santonen261.18