Paper Info
Title
Viral Marketing and Its Application in Enterprise Drive Operation
Abstract
This paper mainly develops the operation strategy of an enterprise drive based on viral marketing. Firstly, it introduces the concept, the features and successful cases of viral marketing. Next, it introduces what is Kingdee cloud drive and shows the comparative results among Kingdee cloud drive and other drives. With respect to the market positioning, this paper designs the operation strategy. Based on viral marketing, the detailed progress and reward mechanism are put forward in order to attract more users. Finally, the lottery model is developed based on the analytic network process in the reward mechanism.
Year
DOI
Venue
2013
10.1109/SERVICES.2013.56
SERVICES
Keywords
Field
DocType
enterprise drive operation strategy,detailed progress,comparative result,kdrive,enterprise drive operation,enterprise drive,anp,marketing,analytic network process,operation strategy,kingdee cloud drive,viral marketing,cloud computing,reward mechanism,market positioning,analytic hierarchy process,lottery model
Marketing strategy,Marketing research,Viral marketing,Computer security,Computer science,Lottery,Analytic network process,Digital marketing,Database,Analytic hierarchy process,Cloud computing,Process management
Conference
ISBN
Citations 
PageRank 
978-0-7695-5024-4
0
0.34
References 
Authors
2
8
Name
Order
Citations
PageRank
Li Wang181.20
Liang-Jie Zhang2982138.17
Ning Li3192.36
Dong Liu4496.27
Yi-Fu Guo551.14
Jian-Hua Zheng611.07
Bo Hu7224.70
Ke Ning8406.80