Name
Abstract | ||
|---|---|---|
This paper treats a critical component of the Web ecosystem that has so far received little attention in our community: ad exchanges. Ad exchanges run auctions to sell publishers' inventory-space on Web pages-to advertisers who want to display ads in those spaces. Unfortunately, under the status quo, the parties to an auction cannot check that the auction was carried out correctly, which raises the following more general question: how can we create verifiability in low-latency, high-frequency auctions where the parties do not know each other? We address this question with the design, prototype implementation, and experimental evaluation of VEX. VEX introduces a technique for efficient, privacy-preserving integer comparisons; couples these with careful protocol design; and adds little latency and tolerable overhead. |
Year | DOI | Venue |
|---|---|---|
2013 | 10.1145/2486001.2486038 | SIGCOMM |
Keywords | Field | DocType |
high-frequency auction,integer comparison,critical component,online ad exchange,experimental evaluation,ad exchange,prototype implementation,web ecosystem,web pages-to advertiser,verifiable auction,general question,careful protocol design,online advertising | Internet privacy,Status quo,Computer security,Computer science,Online advertising,Verifiable secret sharing,Common value auction,Protocol design | Conference |
Volume | Issue | ISSN |
43 | 4 | 0146-4833 |
Citations | PageRank | References |
9 | 0.53 | 29 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Sebastian Angel | 1 | 31 | 8.25 |
| Michael Walfish | 2 | 1007 | 69.58 |