Title
How to Optimally allocate your budget of attention in social networks
Abstract
We consider the performance of information propagation through social networks in a scenario where each user has a budget of attention, that is, a constraint on the frequency with which he pulls content from neighbors. In this context we ask the question “when users make selfish decisions on how to allocate their limited access frequency among neighbors, does information propagate efficiently?” For the metric of average propagation delay, we provide characterizations of the optimal social cost and the social cost under selfish user optimizations for various topologies of interest. Three situations may arise: well-connected topologies where delay is small even under selfish optimization; tree-like topologies where selfish optimization performs poorly while optimal social cost is low; and “stretched” topologies where even optimal social cost is high. We propose a mechanism for incentivizing users to modify their selfish behaviour, and observe its efficiency in the family of tree-like topologies mentioned above.
Year
DOI
Venue
2013
10.1109/INFCOM.2013.6567042
INFOCOM
Keywords
Field
DocType
optimal social cost,selfish user optimizations,trees (mathematics),access frequency,social networks,tree-like topologies,information propagation,average propagation delay,information dissemination,social networking (online),stretched topologies,topology,resource management,network topology,stability analysis
Social cost,Ask price,Social network,Propagation delay,Computer science,Computer network,Network topology,Information propagation,Information Dissemination,Distributed computing,Access frequency
Conference
ISSN
ISBN
Citations 
0743-166X
978-1-4673-5944-3
10
PageRank 
References 
Authors
0.57
3
4
Name
Order
Citations
PageRank
Bo Jiang1879.66
Nidhi Hegde223420.41
Laurent Massoulié33512244.42
Don Towsley4186931951.05