Title
Aspirational Preferences and Their Representation by Risk Measures
Abstract
We consider choice over uncertain, monetary payoffs and study a general class of preferences. These preferences favor diversification, except perhaps on a subset of sufficiently disliked acts over which concentration is instead preferred. This structure encompasses a number of known models (e.g., expected utility and several variants under a concave utility function). We show that such preferences share a representation in terms of a family of measures of risk and targets. Specifically, the choice function is equivalent to selection of a maximum index level such that the risk of beating the target at that level is acceptable. This representation may help to uncover new models of choice. One that we explore in detail is the special case when the targets are bounded. This case corresponds to a type of satisficing and has descriptive relevance. Moreover, the model is amenable to large-scale optimization. This paper was accepted by Teck Ho, decision analysis.
Year
DOI
Venue
2012
10.1287/mnsc.1120.1537
Management Science
Keywords
Field
DocType
special case,concave utility function,risk measures,descriptive relevance,maximum index level,teck ho,aspirational preferences,decision analysis,disliked act,case corresponds,choice function,expected utility
Decision analysis,Economics,Satisficing,Mathematical optimization,Mathematical economics,Expected utility hypothesis,Microeconomics,Diversification (marketing strategy),Special case,Bounded function,Choice function
Journal
Volume
Issue
ISSN
58
11
0025-1909
Citations 
PageRank 
References 
16
0.95
11
Authors
3
Name
Order
Citations
PageRank
David B. Brown171250.42
Enrico De Giorgi2222.03
Melvyn Sim31909117.68