Abstract | ||
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The linear model of market value functions is a new method for direct marketing. Just like other methods in direct marketing, attribute reduction is very important to deal with large databases. We apply the algorithm of attribute reduction, which is based on the combination of rough set theory with the boosting algorithm, to the linear model of market value functions. Experimental results compared with the ELSA/ANN model show that the proposed algorithms can be used effectively in the linear model of market value functions. |
Year | DOI | Venue |
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2003 | 10.1109/WI.2003.1241242 | Web Intelligence |
Keywords | Field | DocType |
rough set theory,linear model,elsa/ann model,boosting algorithm,market value functions,attribute reduction,ann model show,marketing,rough sets,proposed algorithm,direct marketing,data mining,market value function,very large databases,large database,large databases,new method,mining market value functions,rough set,market value | Data mining,Computer science,Linear model,Direct marketing,Rough set,Boosting (machine learning),Artificial intelligence,Market value,Dominance-based rough set approach,Machine learning | Conference |
ISBN | Citations | PageRank |
0-7695-1932-6 | 7 | 0.60 |
References | Authors | |
7 | 5 |
Name | Order | Citations | PageRank |
---|---|---|---|
Jiajin Huang | 1 | 69 | 15.70 |
Chunnian Liu | 2 | 561 | 61.58 |
Chuangxin Ou | 3 | 35 | 3.06 |
Y. Y. Yao | 4 | 9707 | 674.28 |
Ning Zhong | 5 | 2907 | 300.63 |