Title
Design and Use of Preference Markets for Evaluation of Early Stage Technologies
Abstract
In the work presented here, we develop and apply preference markets in evaluating early stage technology. Partnering with a Fortune 5 company, we developed and implemented two internal preference markets (field experiments). In both cases, nonmonetary (play money) incentives were utilized, but one market provided additional nonmonetary (play money) incentives. Working with the partner company, our investigation started with seven emerging technologies and expanded to a total of 17 emerging technologies. Our results suggest that even a simple form of additional nonmonetary play money incentive yielded greater price convergence, increased spread across final market prices, and greater consistency with a costly expert panel that was set up by the partner company. Based on the outcomes of our analyses, the partner company is investing in developing extended applications of preference markets as a potentially scalable approach for dealing with its ongoing and expanding strategic identification of promising emerging technologies.
Year
DOI
Venue
2010
10.2753/MIS0742-1222260302
J. of Management Information Systems
Keywords
Field
DocType
Early Stage Technologies,greater consistency,Preference Markets,early stage technology,additional nonmonetary,greater price convergence,final market price,preference market,additional nonmonetary play money,costly expert panel,internal preference market,partner company
Aggregation problem,Incentive,Computer science,Knowledge management,Industrial organization,Information market
Journal
Volume
Issue
ISSN
26
3
0742-1222
Citations 
PageRank 
References 
12
0.62
17
Authors
4
Name
Order
Citations
PageRank
Li Chen1120.62
Paulo Goes258050.61
James R. Marsden331829.96
Zhongju Zhang437421.01