Name
Abstract | ||
|---|---|---|
Purpose - This paper aims to investigate processes of how RFID-enabled systems affect consumers' trust and acceptance of u-commerce, emphasizing a feedback loop where consumers' post-transaction trust affects their initial trust.Design/methodology/approach - A simulation model using system dynamics (SD) is developed to show the importance of trust issues involving RFID technology, decomposing complex processes of trust building in u-commerce into a set of feedback loops with a causal-loop diagram.Findings - The results of simulation runs indicate that well-established policies, especially for current privacy issues, should be in place to increase consumers' acceptance of u-commerce.Originality/value - The research provides insights into the development of RFID-based consumers' trust in u-commerce, and policies to increase consumers' trust in u-commerce. The research model was developed and verified using SD. |
Year | DOI | Venue |
|---|---|---|
2007 | 10.1108/02635570710750381 | INDUSTRIAL MANAGEMENT & DATA SYSTEMS |
Keywords | Field | DocType |
radio systems, system monitoring, commercial services, trust | Ubiquitous commerce,Knowledge management,System monitoring,Originality,Feedback loop,System dynamics,Engineering,Computational trust,Marketing | Journal |
Volume | Issue | ISSN |
107 | 5-6 | 0263-5577 |
Citations | PageRank | References |
10 | 0.60 | 16 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Sang M. Lee | 1 | 738 | 53.59 |
| Sang-hyun Park | 2 | 18 | 1.94 |
| Seong No Yoon | 3 | 28 | 4.27 |
| Seung-jun Yeon | 4 | 18 | 2.53 |