Title
Coca-Cola Enterprises Optimizes Vehicle Routes for Efficient Product Delivery
Abstract
In 2004 and 2005, Coca-Cola Enterprises (CCE)---the world's largest bottler and distributor of Coca-Cola products---implemented ORTEC's vehicle-routing software. Today, over 300 CCE dispatchers use this software daily to plan the routes of approximately 10,000 trucks. In addition to handling nonstandard constraints, the implementation is notable for its progressive transition from the prior business practice. CCE has realized an annual cost saving of $45 million and major improvements in customer service. This approach has been so successful that Coca-Cola has extended it beyond CCE to other Coca-Cola bottling companies and beer distributors.
Year
DOI
Venue
2008
10.1287/inte.1070.0331
Interfaces
Keywords
DocType
Volume
major improvement,efficient product delivery,largest bottler,beer distributor,coca-cola bottling company,annual cost saving,vehicle-routing software,coca-cola product,coca-cola enterprises,coca-cola enterprises optimizes vehicle,customer service,cce dispatcher,vehicle routing
Journal
38
Issue
ISSN
Citations 
1
0092-2102
15
PageRank 
References 
Authors
0.88
1
3
Name
Order
Citations
PageRank
Goos Kant156551.19
Michael Jacks2150.88
Corné Aantjes3150.88