Name
Abstract | ||
|---|---|---|
The last 10 years have witnessed the emergence of electronic marketplaces as players that leverage new technologies to facilitate
B2B internet-mediated collaborative business. Nowadays these players are augmenting their services from simple intermediation
to include new inter-organizational relationships. The interest of this paper is to investigate the shift in the role and
evolution of services proposed by e-marketplaces in response to the demands of the market participants. We carried out a longitudinal
qualitative field study of an e-marketplace providing the outsourcing of the procurement process. Through the study of services
evolving over time we show that, as marketplaces support increasingly complex business processes, the market participants
begin to privilege the well connected small number to the convenience of the openness to the entire market. The participants
see the marketplace as an exclusive club, the belonging to which provides a strategic advantage. The technology brought forth
by the marketplace participates in shaping the strategic demands of the participants which in turn request the marketplace
to redesign its own strategy. Profiting from this unintended demand, the e-marketplace assumes the paradoxical role of a strategic
mediator: an agent who upholds and heightens the fences of the transactions instead of leveling them. The results have implication
in shaping how we see the role of technology as strategic or commoditized. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1007/s12525-009-0005-3 | Electronic Markets |
Keywords | Field | DocType |
profitability,business process,field study | Economics,Business process,Public relations,Openness to experience,Commerce,Outsourcing,Technology strategy,Emerging technologies,Intermediation,Procurement,Marketing,Club | Journal |
Volume | Issue | ISSN |
19 | 1 | 1422-8890 |
Citations | PageRank | References |
4 | 0.45 | 27 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Cecilia Rossignoli | 1 | 41 | 8.97 |
| Andrea Carugati | 2 | 43 | 8.17 |
| Lapo Mola | 3 | 43 | 6.24 |