Title
Rejoinder---Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction
Abstract
This paper presents the authors' rejoinder to Zeithammer and Adams [Zeithammer, R., C. Adams. 2010. The sealed-bid abstraction in online auctions. Marketing Sci.29(6) 964--987]. This rejoinder clarifies and qualifies conclusions of the original paper and makes suggestions for fruitful areas of future research. In particular, the original paper shows that bidding style can make a big difference in managerial decisions, but a structural model would be necessary to make confident predictions under different reserve prices. The rejoinder also clarifies the interpretation of feedback as a measure of bidder experience, and the relationship between bidder experience and bidding style.
Year
DOI
Venue
2010
10.1287/mksc.1100.0597
Marketing Science
Keywords
Field
DocType
big difference,fruitful area,confident prediction,marketing sci,different reserve price,bidding style,sealed-bid abstraction,original paper,c. adams,bidder experience,auctions,econometrics
Economics,Abstraction,Microeconomics,Common value auction,Bidding,Marketing
Journal
Volume
Issue
ISSN
29
6
0732-2399
Citations 
PageRank 
References 
0
0.34
3
Authors
2
Name
Order
Citations
PageRank
Robert Zeithammer1315.11
Christopher Adams2243.17