Paper Info
Title
Applying an automatic approach for showing up the hidden themes in financial marketing research (1961-2010)
Abstract
This paper analyses the academic research conducted in financial marketing from 1961 to 2010. To do so, an automatic approach for detecting and visualising the hidden themes is applied. This automatic approach, based on co-word analysis, combines performance analysis and science mapping. It permits visualising the division of the financial marketing research (FMR) into several subfields, and indicate the relationships between them. These outcomes are completed with a systematic review, where a content analysis is used to explore the type of methodologies and topics most frequently used. The results allow us to identifying trends that will presumably be developed in FMR in coming years. In addition, these results also help both experts and novices to understand the current state of the art of FMR and to predict where future research could lead.
Year
DOI
Venue
2012
10.1016/j.eswa.2012.03.017
Expert Syst. Appl.
Keywords
Field
DocType
performance analysis,hidden theme,financial marketing,academic research,financial marketing research,content analysis,co-word analysis,automatic approach,current state
Science mapping,Marketing research,Data mining,Content analysis,Computer science,Quantitative marketing research,Finance
Journal
Volume
Issue
ISSN
39
12
0957-4174
Citations 
PageRank 
References 
4
0.40
37
Authors
4
Name
Order
Citations
PageRank
Francisco Muñoz-Leiva123910.81
Juan Sánchez-Fernández21365.66
Francisco J. Liébana-Cabanillas31629.09
Antonio Gabriel López-herrera442318.65