Title
Shared distribution of digital products using multicast
Abstract
Broadband connectivity enables effective distribution of interactive multimedia content over the Internet. The successful deployment of future multimedia applications with high bandwidth requirements will depend on business models that efficiently allocate network resources based on user demands and preferences. We present a market-based allocation framework to complement existing network protocols in a scalable and feasible manner. The model exploits the redundancy of the network to share digital products among hierarchies of communities that share common demand profiles. Quality of service-based multicast is used as the underlying network protocol. While significant advances have been made in terms of the technological protocols, corresponding business models have not been explored extensively. We outline such a model accounting for the current market structure. The highlights of the business model we propose are shared distribution, hierarchy of communities and bundling of products by local distributors. Our model leads to the NP-hard problem of computation of Steiner arborescences, and we outline feasible solution heuristics.
Year
DOI
Venue
2008
10.1016/j.elerap.2007.03.004
Electronic Commerce Research and Applications
Keywords
Field
DocType
underlying network protocol,corresponding business model,effective distribution,future multimedia application,steiner arborescence,multimedia streaming,quality of service,business model,feasible solution heuristics,shared distribution,digital product,network resource,feasible manner,resource reservation protocol,existing network protocol,model accounting,multicast,market structure,network protocol,np hard problem,interactive multimedia
Resource Reservation Protocol,Computer science,Quality of service,Computer network,Heuristics,Business model,Multicast,Communications protocol,The Internet,Scalability,Distributed computing
Journal
Volume
Issue
ISSN
7
1
Electronic Commerce Research and Applications
Citations 
PageRank 
References 
2
0.37
1
Authors
3
Name
Order
Citations
PageRank
Manoj Parameswaran136434.77
Jan Stallaert257273.86
Andrew B. Whinston34572552.12