Title
The Impact of a Target on Newsvendor Decisions
Abstract
Goal achieving is a commonly observed phenomenon in practice, and it plays an important role in decision making. In this paper, we investigate the impact of a target on newsvendor decisions. We take into account the risk and model the effect of a target by maximizing the satisficing measure of a newsvendor's profit with respect to that target. We study two satisficing measures: (i) conditional value at risk (CVaR) satisficing measure that evaluates the highest confidence level of CVaR achieving the target; (ii) entropic satisficing measure that assesses the smallest risk tolerance level under which the certainty equivalent for exponential utility function achieves the target. For both satisficing measures, we find that the optimal ordering quantity increases with the target level. We determine an optimal order quantity for a target-based newsvendor and characterize its properties with respect to, for example, product's profit margin.
Year
DOI
Venue
2015
10.1287/msom.2014.0500
Manufacturing & Service Operations Management
Keywords
Field
DocType
newsvendor
Economics,Satisficing,Newsvendor model,Extended newsvendor model,Economic order quantity,Exponential utility,Risk measure,Operations management,Expected shortfall,CVAR
Journal
Volume
Issue
ISSN
17
1
1523-4614
Citations 
PageRank 
References 
3
0.38
12
Authors
3
Name
Order
Citations
PageRank
Lucy Gongtao Chen171.53
Daniel Zhuoyu Long2112.22
Georgia Perakisy341536.26