Name
Title | ||
|---|---|---|
Cross-cultural gender differences in the adoption and usage of social media platforms - An exploratory study of Last.FM. |
Abstract | ||
|---|---|---|
This paper examines cross-cultural gender differences in the adoption and usage of the social media platform Last.FM. From a large-scale empirical study of 3748 Last.FM users from Australia, Finland, Germany, and the United States of America, we find: (1) men listen to more pieces of music on social media platforms than do women; (2) women focus their listening on fewer musical genres and fewer tracks than do men; (3) women register on Last.FM later than do “early adopting” men (absolutely and in comparison to their friends), but at a younger age; (4) women maintain more virtual friendships on Last.FM than do men; and (5) women, when choosing music to listen to on social media platforms, are more likely than are men to choose tracks that correspond to mainstream tastes. |
Year | DOI | Venue |
|---|---|---|
2014 | 10.1016/j.comnet.2014.08.027 | Computer Networks |
Keywords | Field | DocType |
Adoption,Cross-cultural differences,Gender,Social media | Social media,Advertising,Computer science,Computer network,Cross-cultural,Exploratory research,Empirical research | Journal |
Volume | Issue | ISSN |
75 | PB | 1389-1286 |
Citations | PageRank | References |
8 | 0.79 | 29 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Johannes Putzke | 1 | 44 | 6.42 |
| Kai Fischbach | 2 | 284 | 32.81 |
| Detlef Schoder | 3 | 350 | 46.46 |
| Peter A. Gloor | 4 | 417 | 55.52 |