Name
Abstract | ||
|---|---|---|
•Performing multiple mediated tasks while commercials were playing made participants perceive time as passing more quickly.•Media multitasking increased overall task enjoyment.•Media multitasking increased ad evaluations.•The influence of multitasking on ad evaluations was mediated by the perception of the passage of time. |
Year | DOI | Venue |
|---|---|---|
2015 | 10.1016/j.chb.2014.11.087 | Computers in Human Behavior |
Keywords | Field | DocType |
Online advertising,Media multitasking,Time perception,Task enjoyment,Commercials | Social psychology,Psychology,Cognitive psychology,Online advertising,Time perception,Human multitasking,Multimedia,Perception | Journal |
Volume | Issue | ISSN |
45 | C | 0747-5632 |
Citations | PageRank | References |
7 | 0.57 | 9 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Sydney Chinchanachokchai | 1 | 7 | 0.57 |
| Brittany R. L. Duff | 2 | 11 | 1.62 |
| Sela Sar | 3 | 7 | 0.57 |