Name
Title | ||
|---|---|---|
How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. |
Abstract | ||
|---|---|---|
•We examined the effect of backchannel communication on sports channel loyalty.•Three dimensions of social media engagement—functional, emotional, communal—were confirmed.•The communal engagement has a direct effect on channel loyalty.•The emotional engagement has an indirect effect on the loyalty via channel commitment.•The results imply that the functional engagement can lead to loyalty mediated by social presence. |
Year | DOI | Venue |
|---|---|---|
2015 | 10.1016/j.chb.2015.01.013 | Computers in Human Behavior |
Keywords | DocType | Volume |
Social TV,Social media,Engagement,Loyalty,Commitment,Social presence | Journal | 46 |
ISSN | Citations | PageRank |
0747-5632 | 8 | 1.13 |
References | Authors | |
15 | 4 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Joon Soo Lim | 1 | 27 | 3.64 |
| YoungChan Hwang | 2 | 8 | 1.13 |
| Seyun Kim | 3 | 8 | 1.13 |
| Frank A. Biocca | 4 | 162 | 102.44 |