Title
Conscience Accounting: Emotion Dynamics and Social Behavior
Abstract
This paper presents theory and experiments where people's prosocial attitudes fluctuate over time following the violation of an internalized norm. We report the results of two experiments in which people who first made an immoral choice were then more likely to donate to charity than those who did not. In addition, those who knew that a donation opportunity would follow the potentially immoral choice behaved more unethically than those who did not know. We interpret this increase in charitable behavior as being driven by a temporal increase in guilt induced by past immoral actions. We term such behavior conscience accounting and discuss its importance in charitable giving and in the identification of social norms in choice behavior through time inconsistency. Data, as supplemental material, are available at <ext-link ext-link-type=\"uri\" xlink=\"http://dx.doi.org/10.1287/mnsc.2014.1942\"http://dx.doi.org/10.1287/mnsc.2014.1942</ext-link>. This paper was accepted by Teck-Hua Ho, behavioral economics.
Year
DOI
Venue
2014
10.1287/mnsc.2014.1942
Management Science
Keywords
Field
DocType
bracketing,prosocial behavior,social norms
Accounting,Donation,Economics,Prosocial behavior,Norm (social),Behavioral economics,Bracketing,Conscience,Dynamic inconsistency
Journal
Volume
Issue
ISSN
60
11
0025-1909
Citations 
PageRank 
References 
6
0.85
4
Authors
3
Name
Order
Citations
PageRank
Uri Gneezy17639.16
Alex Imas281.85
Kristóf Madarász360.85