Abstract | ||
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•We provide an optimization model that captures the key trade-offs among time-to-market, sales channel, pricing and production decisions.•We characterize optimal pricing, market timing and production policies.•We show how pricing lever can be used to mitigate the risk of entering the market early or late.•We study the role of the secondary sales channel on market timing, pricing and inventory decisions.•We provide a method to characterize optimal policies for optimal stopping problems.•The results are also proven to be useful for practical application because the model was developed in conjunction with a major hard disk drive manufacturer. |
Year | DOI | Venue |
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2015 | 10.1016/j.ejor.2014.09.001 | European Journal of Operational Research |
Keywords | Field | DocType |
Time-to-market,Stochastic production systems,Pricing,Learning by doing,Optimal stopping | Economics,Primary channel,Time horizon,Optimal stopping,Communication channel,Sales management,Market share,Operations management,Competitor analysis,Profit (economics) | Journal |
Volume | Issue | ISSN |
242 | 2 | 0377-2217 |
Citations | PageRank | References |
3 | 0.40 | 11 |
Authors | ||
2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Özalp Özer | 1 | 471 | 29.68 |
Onur Uncu | 2 | 3 | 0.40 |