Title
Integrating dynamic time-to-market, pricing, production and sales channel decisions.
Abstract
•We provide an optimization model that captures the key trade-offs among time-to-market, sales channel, pricing and production decisions.•We characterize optimal pricing, market timing and production policies.•We show how pricing lever can be used to mitigate the risk of entering the market early or late.•We study the role of the secondary sales channel on market timing, pricing and inventory decisions.•We provide a method to characterize optimal policies for optimal stopping problems.•The results are also proven to be useful for practical application because the model was developed in conjunction with a major hard disk drive manufacturer.
Year
DOI
Venue
2015
10.1016/j.ejor.2014.09.001
European Journal of Operational Research
Keywords
Field
DocType
Time-to-market,Stochastic production systems,Pricing,Learning by doing,Optimal stopping
Economics,Primary channel,Time horizon,Optimal stopping,Communication channel,Sales management,Market share,Operations management,Competitor analysis,Profit (economics)
Journal
Volume
Issue
ISSN
242
2
0377-2217
Citations 
PageRank 
References 
3
0.40
11
Authors
2
Name
Order
Citations
PageRank
Özalp Özer147129.68
Onur Uncu230.40