Name
Abstract | ||
|---|---|---|
•We analyze a service provider selling gift cards through a retailer.•Consumers may buy gift cards from the service provider or the retailer.•We identify the redemption rate at which it is optimal to sell gift cards.•Under certain conditions, the service provider’s profit increases with the redemption rate. |
Year | DOI | Venue |
|---|---|---|
2015 | 10.1016/j.ejor.2015.01.045 | European Journal of Operational Research |
Keywords | Field | DocType |
Pricing,Analytical modeling,Channel management | Communication channel,Commerce,Service provider,Face value,Supply chain,Channel management,Mathematics,Profit (economics) | Journal |
Volume | Issue | ISSN |
244 | 2 | 0377-2217 |
Citations | PageRank | References |
3 | 0.42 | 9 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Moutaz Khouja | 1 | 204 | 19.29 |
| Jing Zhou | 2 | 327 | 54.75 |