Title
Intergenerational Hybrids: Spillbacks, Spillforwards, and Adapting to Technology Discontinuities
Abstract
During technological discontinuities, incumbents frequently develop hybrids of competing technical generations. Although some prior work implies that such intergenerational hybrids may be the result of organizational dysfunction, we propose that in some cases hybrids may be sophisticated learning tools that shape organizational adaptation to a technological discontinuity. In this paper, we suggest two mechanisms through which intergenerational hybrids may affect organizational adaptation: spillbacks and spillforwards. In an empirical test among the population of automobile carburetor manufacturers during a technological discontinuity, we observe that organizations developing intergenerational hybrids capture spillback benefits-knowledge spillovers from an emerging technology generation to the current generation. Furthermore, we find that these same organizations also capture spillforwards-spillover benefits from developing higher-performing intergenerational hybrids that improve their product performance in the future technology generation. These results suggest that intergenerational hybrids may be stepping-stones for organizations to learn about and adapt to technology discontinuities.
Year
DOI
Venue
2015
10.1287/orsc.2014.0930
Organization Science
Keywords
Field
DocType
uncertainty,innovation
Social psychology,Population,Classification of discontinuities,Knowledge management,Emerging technologies,Organizational adaptation,Industrial organization,Empirical research,Business
Journal
Volume
Issue
ISSN
26
2
1047-7039
Citations 
PageRank 
References 
0
0.34
10
Authors
2
Name
Order
Citations
PageRank
Nathan R. Furr100.34
Daniel C. Snow260.83