Title
Measuring the alignment of websites and organisational critical activities.
Abstract
Organisational critical activities (OCAs) are activities which must receive constant and ongoing management attention in order for that organisation to be successful in its industry. These activities may not be well supported by an organisation's website, or the website not well aligned to the organisation's OCAs. This research first develops the notion of OCAs and then reports on the development of an evaluation methodology to measure the alignment of websites with an organisation's OCAs. The methodology was tested across the university sector in New Zealand which comprises eight separate organisations. The results of the research found that measuring the alignment of OCAs elicited from key executives against an evaluation of the organisation's website is an effective way to determine what action needs to be taken to improve website support for OCAs.
Year
DOI
Venue
2015
10.1080/09537325.2015.1019451
TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT
Keywords
Field
DocType
case study,organisational success,website evaluation methodology,organisational critical activities
Economics,Public relations,Knowledge management,Marketing
Journal
Volume
Issue
ISSN
27.0
5.0
0953-7325
Citations 
PageRank 
References 
1
0.36
30
Authors
4
Name
Order
Citations
PageRank
weihsi hung11018.60
Robert J. McQueen212515.44
David C. Yen32292143.11
Patrick Y. K. Chau410.36