Title
Radical Innovation, Market Orientation, And Risk-Taking In Chinese New Ventures: An Exploratory Study
Abstract
Market orientation and innovation are important for economic growth. We examine market orientation, innovation radicalness, and propensity towards risk-taking in the unique context of China's transitional economy. Analysis of 235 responses from Chinese new ventures, created during the past eight years, suggests that innovation radicalness is affected by both responsive and proactive market orientation. Propensity towards risk-taking also positively affects innovation radicalness. Our results on responsive market orientation are counter to findings in Western contexts. Implications of the findings are useful to improve our understanding of innovation and entrepreneurship in transitional economies, particularly in the Chinese context.
Year
DOI
Venue
2015
10.1504/IJTM.2015.065896
INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT
Keywords
Field
DocType
market orientation, radical innovation, risk-taking, new ventures, China
Economics,Entrepreneurship,New Ventures,China,Market orientation,Exploratory research,Risk taking,Marketing
Journal
Volume
Issue
ISSN
67
1
0267-5730
Citations 
PageRank 
References 
1
0.35
3
Authors
4
Name
Order
Citations
PageRank
Li Cai131.41
Xiaoyu Yu2184.75
Qing Liu310.35
Bang Nguyen4428.23