Paper Info
Title
Know yourself and know your enemy: an analysis of firm recommendations and consumer reviews in a competitive environment
Abstract
Reviews and product recommendations at online stores enable customers to readily evaluate alternative products prior to purchase. In this context, firms generate recommendations referring customers to a wider variety of products. They also display customer-generated online reviews in order to facilitate evaluation of those recommended products. This study integrates these two IT artifacts to investigate consumer choice vis-à-vis competing products. We use a dataset we collected from Amazon.com consisting of books, sales ranks, recommendations, reviews, and reviewers. We derive the granular impact of reviews, product referrals, and reviewer opinions on product sale dynamics within a competitive market using comprehensive econometric analyses.
Year
DOI
Venue
2014
10.25300/MISQ/2014/38.3.01
MIS Quarterly
Keywords
Field
DocType
online review,ewom,recommendation system,competition,instrument variable
Recommender system,Advertising,Computer science,Consumer choice,Instrumental variable,Perfect competition,Adversary,Marketing
Journal
Volume
Issue
ISSN
38
3
0276-7783
Citations 
PageRank 
References 
21
0.91
34
Authors
2
Name
Order
Citations
PageRank
Wael Jabr1210.91
Zhiqiang (Eric) Zheng2211.59