Paper Info
Title
Personalization has a Price, Controllability is the Currency: Predictors for the Intention to use Personalized eGovernment Websites.
Abstract
Content personalization on government websites provides individuals with a personal selection of information. In this study, we determine the role of trust in a government organization, trust in the technology, and perceived controllability on the intention to use content personalization for eGovernment websites. A total of 1141 participants were presented with scenarios describing a nonpersonalized webpage and one of four approaches to online content personalization, followed by an online survey. Results were analyzed by means of structural equation modeling. Perceived controllability is the most important antecedent of the intention to use online content personalization for eGovernment; trust in the technology also has a considerable influence. Trust in the government organization plays a minor role. The adaptable approach to online content personalization has the highest likelihood of citizen acceptance. When designing personalized eGovernment information services, designers should instill a feeling of controllability over the coming about of tailored content and trust in the technology.
Year
DOI
Venue
2015
10.1080/10919392.2015.990782
JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE
Keywords
Field
DocType
personalization,eGovernment,user acceptance,government information,trust,controllability
Information system,Controllability,Structural equation modeling,Web page,Computer science,Knowledge management,Feeling,Marketing,Personalization,Currency,Government
Journal
Volume
Issue
ISSN
25
1
1091-9392
Citations 
PageRank 
References 
3
0.37
27
Authors
5
Name
Order
Citations
PageRank
Lex van Velsen113915.58
Thea van der Geest214611.74
Lidwien van de Wijngaert330.37
Stéphanie M. van den Berg430.37
Michaël F. Steehouder530.37