Title
The Spontaneous Emergence Of Conventions: An Experimental Study Of Cultural Evolution
Abstract
How do shared conventions emerge in complex decentralized social systems? This question engages fields as diverse as linguistics, sociology, and cognitive science. Previous empirical attempts to solve this puzzle all presuppose that formal or informal institutions, such as incentives for global agreement, coordinated leadership, or aggregated information about the population, are needed to facilitate a solution. Evolutionary theories of social conventions, by contrast, hypothesize that such institutions are not necessary in order for social conventions to form. However, empirical tests of this hypothesis have been hindered by the difficulties of evaluating the real-time creation of new collective behaviors in large decentralized populations. Here, we present experimental results-replicated at several scales-that demonstrate the spontaneous creation of universally adopted social conventions and show how simple changes in a population's network structure can direct the dynamics of norm formation, driving human populations with no ambition for large scale coordination to rapidly evolve shared social conventions.
Year
DOI
Venue
2015
10.1073/pnas.1418838112
PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
Keywords
Field
DocType
social conventions, spontaneous emergence, complex systems, empirical testing, network science
Social psychology,Population,Biological evolution,Incentive,Sociology,Norm (social),Social system,Sociocultural evolution,Epistemology,Network structure
Journal
Volume
Issue
ISSN
112
7
0027-8424
Citations 
PageRank 
References 
22
1.13
10
Authors
2
Name
Order
Citations
PageRank
Damon Centola1221.13
Andrea Baronchelli246545.58