Paper Info
Title
A Multinational Study Of Espoused National Cultural And Review Characteristics In The Formation Of Trust In Online Product Reviews
Abstract
Recent changes in web technologies have given a voice to consumers in online discussions of products and services. While the web has long been a source of information about products and services, web content was controlled by those who could develop for the web. Web software that permits novice users to contribute to conversations about products has been embraced by online retailers, who facilitate and encourage online user reviews of products. Researchers are just starting to understand the relationship between online reviews and purchase intention. In this study, we report the results of a simulation-based web purchase experiment that included subjects in three countries. We find that information quality, a social component and espoused uncertainty avoidance influence trust in the review. We were not able to support an interaction effect between information quality and uncertainty avoidance, nor an interaction effect between the social component and collectivism.
Year
DOI
Venue
2014
10.1504/IJSTM.2014.063586
INTERNATIONAL JOURNAL OF SERVICES TECHNOLOGY AND MANAGEMENT
Keywords
Field
DocType
online product reviews, Web 2.0, trust, espoused national culture, e-commerce, word of mouth
Economics,Web intelligence,Social web,Web standards,Online participation,Computer-assisted web interviewing,Web 2.0,Marketing,WS-Policy,E-commerce
Journal
Volume
Issue
ISSN
20
1-3
1460-6720
Citations 
PageRank 
References 
2
0.37
24
Authors
3
Name
Order
Citations
PageRank
Christopher P. Furner1737.92
Pradeep Racherla21425.19
Zhen Zhu322.40