Name
Abstract | ||
|---|---|---|
•Psychological effects of specialization in mobile advertising are examined.•Labeling is a simple yet effective way of attributing specialization.•Specialization leads to greater trust in ads and increased purchase intention.•Trust mediates the effects of specialization on purchase intention. |
Year | DOI | Venue |
|---|---|---|
2014 | 10.1016/j.tele.2013.12.003 | Telematics and Informatics |
Keywords | Field | DocType |
Specialization,Mobile advertising,Computers Are Social Actors (CASA),Categorization theory | Mobile technology,Advertising,Computer science,Software agent,Mobile advertising,Marketing | Journal |
Volume | Issue | ISSN |
31 | 4 | 0736-5853 |
Citations | PageRank | References |
2 | 0.40 | 17 |
Authors | ||
1 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Ki Joon Kim | 1 | 141 | 14.12 |