Title
Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism.
Abstract
•We implement a swarm intelligence mechanism to design optimal car lines.•We aim to optimize differentiation and commonality levels among models in the line.•Our mechanism utilizes stated preference data derived from a conjoint experiment.•A prototype system is also developed to facilitate managerial decision making.•Insights are provided into how new and existing car models must be combined.
Year
DOI
Venue
2015
10.1016/j.eswa.2014.11.008
Expert Systems with Applications
Keywords
Field
DocType
Car line design,Differentiation,Commonality,Swarm intelligence,Conjoint analysis,Prototype system
Revenue,Conjoint analysis,Customer satisfaction,Customer needs,Manufacturing cost,Computer science,Swarm intelligence,Operations research,Product lifecycle,Product differentiation
Journal
Volume
Issue
ISSN
42
5
0957-4174
Citations 
PageRank 
References 
0
0.34
29
Authors
5
Name
Order
Citations
PageRank
Charalampos Saridakis121.03
Stelios Tsafarakis2355.02
Pavlos Delias37212.00
George Baltas421.03
Nikolaos F. Matsatsinis526027.74