Name
Title | ||
|---|---|---|
Ordinal classification/regression for analyzing the influence of superstars on spectators in cinema marketing. |
Abstract | ||
|---|---|---|
•We analize superstars’s influence over spectators in cinema marketing.•Talent and popularity satisfactorily explain superstar persuasion.•Formulating the problem as an ordinal classification/regression task is a success.•Traditional classifiers and regressors show worst performance. |
Year | DOI | Venue |
|---|---|---|
2014 | 10.1016/j.eswa.2014.07.011 | Expert Systems with Applications |
Keywords | Field | DocType |
Ordinal classification,Ordinal regression,Machine learning,Cinema marketing | Data mining,Persuasion,Computer science,Popularity,Artificial intelligence,Marketing,Movie theater,Regression,Ordinal number,Anecdotal evidence,Support vector machine,Ordinal regression,Machine learning | Journal |
Volume | Issue | ISSN |
41 | 18 | 0957-4174 |
Citations | PageRank | References |
3 | 0.37 | 14 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Elena Montanes | 1 | 168 | 15.24 |
| Ana Suárez-Vázquez | 2 | 3 | 0.37 |
| José Ramón Quevedo | 3 | 175 | 15.37 |