Name
Abstract | ||
|---|---|---|
In this paper, we present an empirical study that conducts the impact of Rated Tags on customers' decision making process in online stores. A Rated Tag is a combination of a user-generated tag and a 5-star rating scale. The Rated Tags system aims to support consumers' decisions and therefore falls into the category of interactive decision aids. The questions answered in this paper are whether Rated Tags can increase the decision making quality and decrease the decision effort of consumers. For this purpose, we have extracted 100 real customer reviews from amazon.de, which were assigned Rated Tags. The customer reviews and Rated Tags were used as a basis for the decision making process of our participants. The results of the study are promising. Participants of the Rated Tags group had an increased decision quality and a decreased decision making effort compared to the participants of the control group. |
Year | DOI | Venue |
|---|---|---|
2014 | 10.1145/2617848.2617849 | ICEC |
Keywords | Field | DocType |
types of systems,experimentation,human factors,decision support,tagging,ratings and reviews,social commerce,electronic commerce,empirical study | Social commerce,Computer science,Decision support system,Knowledge management,Rating scale,Customer reviews,Decision quality,Decision aids,Empirical research,Decision-making,Marketing | Conference |
Citations | PageRank | References |
2 | 0.38 | 15 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Daniel Kailer | 1 | 4 | 2.45 |
| Peter Mandl | 2 | 29 | 12.50 |
| Alexander Schill | 3 | 426 | 81.97 |