Name
Title | ||
|---|---|---|
Exploring the Impact of Online Reviews with Brand Equity for Online Software Purchasing Behavior. |
Year | Venue | Keywords |
|---|---|---|
2013 | AMCIS | sentiment analysis,e business,brand equity |
Field | DocType | Citations |
Panel data,Electronic business,Brand loyalty,Advertising,Sentiment analysis,Computer science,Brand equity,Purchasing,Brand awareness,Brand management,Marketing | Conference | 0 |
PageRank | References | Authors |
0.34 | 12 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jason Triche | 1 | 2 | 3.41 |
| Qing Cao | 2 | 104 | 8.10 |
| Mark A. Thompson | 3 | 31 | 3.81 |